Modification of
the Ordinary

Designers are generally working within labyrinths of limitations. Briefs, clients, schedules and budgets. All coming together in a chain reaction following the logic of ‘supply and demand’. But what if no one knows what to supply, because no one really knows what to demand?

Through a collection of photographic observations, I have tried to describe products far adrift from the limited world of professional designers. You will see how objects can be modified by coincidence, context and cunning ingenuity. How they can serve multiple purposes or meet unexpected demands by going beyond their prescribed functions.

Year: 2019